Blog

Practical guides on marketing email. Written by marketers, for marketers.

· 15 min read

The Complete Marketing Email Guide for 2026

Everything you need to know about marketing email in 2026. Strategy, tools, best practices, and how to get results.
· 10 min read

Email Campaign Best Practices: What Actually Works

Proven email campaign best practices that drive results. Learn timing, frequency, content strategies, and optimization techniques.
· 12 min read

Email Segmentation Strategies That Increase Revenue

Learn effective email segmentation strategies to send more relevant messages. Boost open rates, clicks, and conversions.
· 10 min read

Email Personalization Guide: Beyond First Name Tokens

Learn advanced email personalization techniques that drive engagement and conversions beyond basic merge tags.
· 11 min read

Email A/B Testing: The Complete Guide for Marketers

Learn how to run effective email A/B tests. What to test, how to achieve statistical significance, and how to improve.
· 9 min read

How to Measure and Improve Email Marketing ROI

Learn how to calculate email marketing ROI, track revenue attribution, and optimize campaigns for better returns.