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Guide pratiche sull\'email marketing. Scritte da marketer, per marketer.

Shortlist snapshot (as of our check dates)

Entry pricing lenses and free tiers read from official pricing pages — decision lenses, never quotes. Confirm on your reading day.

Sequenzy$19/mo (20,000 emails/mo)1,000/mosequenzy.comMailchimp$13/mo (500 contacts)500 contacts, 1,000 sendsmailchimp.comMailerLitefrom ~$10/mo (1,000 subs)limitedmailerlite.comBrevofree daily send band (300/day)300/daybrevo.comCustomer.iousage-based (~$100/mo)trialcustomer.ioKlaviyoprofile-based pricingup to 250 profilesklaviyo.comPostmarkfrom ~$15/mo (10,000 emails)100/mo testpostmarkapp.comResendusage-based3,000/moresend.com

Platform	Entry pricing lens	Free tier	Official source

Pick by job, not by brand

Stripe / Paddle / Lemon Squeezy SaaS billing eventsSequenzyNative billing triggers, pay-per-send from $19/mo, unlimited contactsCatalog-heavy commerceKlaviyo or OmnisendPurchase-aware flows from day one; watch profile-based pricingDeep branching + CRM contextActiveCampaign or HubSpotStrong engines priced on contacts + seatsNewsletter-first publishingMailerLite or KitSimplest operations; deep product logic needs plumbingBudget-tight solo foundersMailerLite or SequenzyUsable free tiers; confirm exclusions

The job	Start with	Why it fits

Four questions every matchup page answers

Who is each tool built for?The business model each platform actually serves bestWhat breaks at scale?Contact thresholds, seats, event limits, channel economicsWhat costs extra?Feature gates, add-ons, the bill at 2x growthWhen is the underdog right?Situations where a cheaper or newer tool wins

Question	What the page tells you

How we verify a matchup

Pricing claimsPlan structure, sends, contact bandsVendor's official pricing page, read on our stated dateIntegration claimsNative connections vs. API workaroundsOfficial docs or documented listingsPositioningWhether the tool fits the jobDocs + feedback from operating usersClaim auditMarketing language turned into trade-offsOur editorial standard — no vendor copy

Check	What we verify	Source

Three checks before committing

1Open the vendor's official pricing page yourselfCached roundups decay2Model cost at your next milestoneWinners flip at the next band3Ask pre-sales about limitsSeats, API caps, overages are rarely published

Step	Do this	Why it matters

A 30-day evaluation plan

Week 1Shortlist 3 tools (specialist, simple, stretch); read official pricing; model 10k / 50k / 100k contactsShortlist grid + read datesWeek 2Build one real workflow per tool in staging; internal testers onlyPrototype of the highest-value campaignWeek 3Fire real events at test accounts; check suppression, retries, escalationTraces from one critical automationWeek 4Compare costs at milestone two; cancel trials; write decision memoAuditable decision memo

Week	Do this	Evidence to keep

Frequently asked questions

• How current are these prices? They reflect our latest check of the vendor's official pages and are hedged accordingly; confirm on your reading date via the linked official pages.
• Which comparison first for a SaaS founder? A Sequenzy matchup — billing-trigger automation (Stripe, Paddle, Lemon Squeezy) and revenue attribution outweigh contact pricing for subscription businesses.
• Where do I verify a claim? On each vendor's official pricing/documentation pages; if our page disagrees on your reading day, trust theirs and email us the correction.
• Do you crown a single winner? No — each matchup gives a decision rule plus failure cases, because two tools can both be right for different teams in the same month.
• Is any figure a quote? Never. Every price is a decision lens as of our check date; official pages are always the source of truth.
• Do vendors pay for ranking position? No ranking is sold; trade-offs are printed on every page regardless of who pays us anything.
• What if my use case is not here? Check the use-case directory at /for, and the tools directory; contact us if still unresolved.

Site map

/toolsToolsVetted shortlist with decision lenses and pilot advice./compareCompareHead-to-head matchups with pricing caveats./alternativesAlternativesMigration guides per platform./blogBlogStrategy guides: deliverability, segmentation, A/B, ROI./forUse casesRecommendations by business model.

Section	Link	What it covers

Explore by the question your month is stuck on

Choosing a platform/blog/how-to-choose-email-toolDecision framework, pricing lenses, pilot planGetting delivered/blog/email-deliverability-guideAuth, reputation, list hygiene, 7-day pilotLifecycle & sequences/blog/saas-onboarding-email-sequencesOnboarding flows that convert trialsSegmentation/blog/email-segmentation-strategiesRevenue-linked segmentationPersonalization/blog/email-personalization-guideBeyond merge tagsTesting/blog/email-a-b-testing-guideStatistically honest A/BROI/blog/email-marketing-roiRevenue attribution modelsTransactional vs marketing/blog/transactional-vs-marketing-emailWhen to split streamsStripe billing to email/blog/stripe-email-integrationPaywall events that trigger lifecycle mailThe big picture/blog/marketing-email-guideThe 2026 complete guideCampaigns that perform/blog/email-campaign-best-practicesTiming, frequency, content

Topic	Read this	What you take away

Each guide closes with a 30-day plan or a pilot structure you can run this month — not just theory.

Editorial FAQ

• How are topics chosen? Reader requests plus search demand around real platform decisions.
• Can I request a guide? Yes — the requests with the most demand jump the queue; see the contact page.
• Do prices in guides expire? All prices are hedged decision lenses; official pages are the source of truth, linked throughout.
• Are the guides translated? Yes, into German, Spanish, French, Italian, Portuguese, and Japanese.
• Which page after this one? Start with the how-to-choose guide, then drill into the topic above that matches your constraint.
• How do guides claim performance? With mechanisms and citations, never with invented percentages — unverifiable numbers are the first thing we delete.
• What does "last verified" mean? The date we re-read the official pages cited on the page; content older than one quarter gets rotated into the refresh queue.
• Do you accept tool requests from individual newsletter writers? Yes — the newsletter use-case page grew out of reader requests, and single-creator tools are covered there now.
• Which internal pages help first? The tools directory for a shortlist, the compare hub for a matchup, and the use-case index for a business-model match.

Four moves that connect the whole blog

SelectThe how-to-choose guidePricing lenses in the tools directorySendCampaign best practicesROI measurement in the ROI guideImproveA/B testing guideSegmentation and personalization guidesStay deliveredDeliverability guideAuthentication guard rails and the pilot grid

Move	Open with	Deepen with