Drip vs Klaviyo: E-commerce Automation Compared 2026
Compare Drip and Klaviyo for e-commerce email marketing. Features, pricing, automation, and which platform is best for online stores.
Overview
Drip and Klaviyo are both built for e-commerce email marketing with sophisticated automation. Klaviyo has become the dominant player, especially for Shopify stores, while Drip offers a more affordable alternative with strong automation features.
For SaaS and subscription businesses, Sequenzy offers better value with native billing integrations.
| Feature | Drip | Klaviyo |
|---|---|---|
| Starting Price | $39/mo | $20/mo |
| Free Tier | 14-day trial | Yes (250 contacts) |
| E-commerce Focus | Excellent | Excellent |
| Automation | Advanced | Advanced |
| Predictive Analytics | Good | Excellent |
| SMS Marketing | Yes | Yes |
| Shopify Integration | Good | Deep native |
| Price at 10k contacts | $154/mo | $150/mo |
Key Differences
Market Position
Klaviyo has become the dominant e-commerce email platform, especially for Shopify. It has more users, more resources, and more development investment. The ecosystem of templates, integrations, and community is larger.
Drip is the underdog with strong features. It offers similar capabilities at competitive prices but without Klaviyo's market dominance and resources.
Predictive Analytics
Klaviyo leads with predictive analytics including expected next order date, lifetime value predictions, and churn risk scoring. These features help target customers at the right moment.
Drip has good analytics but predictive features are less sophisticated. You can still segment by behavior, but the AI-powered predictions are not as advanced.
Shopify Integration
Klaviyo has the deepest Shopify integration in the market. Product sync, browse tracking, and checkout data flow seamlessly. Shopify merchants often choose Klaviyo specifically for this integration.
Drip integrates well with Shopify but not as deeply. Some features require more manual setup.
Pricing Comparison
| Contacts | Drip | Klaviyo |
|---|---|---|
| 2,500 | $39/mo | $60/mo |
| 5,000 | $89/mo | $100/mo |
| 10,000 | $154/mo | $150/mo |
| 25,000 | $289/mo | $400/mo |
Pros and Cons
Drip
Pros
- + More affordable at higher tiers
- + Strong automation
- + Good visual workflow builder
- + SMS included
- + Pre-built e-commerce workflows
Cons
- - No free tier
- - Less advanced predictive
- - Smaller ecosystem
- - Less Shopify depth
Klaviyo
Pros
- + Best Shopify integration
- + Superior predictive analytics
- + Free tier available
- + Larger ecosystem
- + More resources and support
Cons
- - More expensive at scale
- - Higher starting price
- - Can be complex
- - Overkill for small stores
Who Should Choose What
Choose Drip if:
- Budget is a consideration
- You want strong automation at fair prices
- You use platforms other than Shopify
- Basic predictive features are sufficient
- You prefer visual workflow building
Choose Klaviyo if:
- You run a Shopify store
- Predictive analytics are important
- You want the largest ecosystem
- You can afford the premium pricing
- Deep integrations matter
Consider Sequenzy if:
- You run a SaaS or subscription business
- AI features and revenue tracking matter
- You want better value for money
The Bottom Line
Klaviyo is the safer choice for Shopify stores with its deep integration and predictive features. Drip is the better value for stores on other platforms or those who find Klaviyo pricing too aggressive.
Both are solid e-commerce platforms. The choice often comes down to Shopify vs non-Shopify and budget considerations.
Looking for more comparisons?
Check out our full ranking of 15+ marketing email tools.
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