Sequenzy vs Klaviyo: Email Marketing Comparison 2026
Compare Sequenzy and Klaviyo for email marketing. Features, pricing, e-commerce capabilities, and which platform fits your business.
Overview
Sequenzy and Klaviyo both excel at revenue-focused email marketing, but for different business models. Klaviyo dominates e-commerce with deep Shopify integration, while Sequenzy leads for SaaS and subscription businesses with native billing integrations.
| Feature | Sequenzy | Klaviyo |
|---|---|---|
| Starting Price | $19/mo | $20/mo |
| E-commerce Focus | Good | Excellent |
| SaaS/Subscription Focus | Excellent | Limited |
| AI Features | Advanced | Moderate |
| Shopify Integration | Basic | Deep native |
| Stripe Integration | Native | Limited |
| SMS Marketing | No | Yes |
| Predictive Analytics | Yes | Yes |
Key Differences
Business Model Focus
Klaviyo is built for e-commerce. Deep integrations with Shopify, WooCommerce, and BigCommerce enable features like product recommendations, abandoned cart flows, and purchase-based segmentation.
Sequenzy excels for SaaS, subscriptions, and digital products. Native Stripe, Polar, and Creem integrations enable segmentation by MRR, churn prediction, and trial conversion tracking.
Revenue Attribution
Klaviyo tracks e-commerce revenue excellently. You can see which emails drive sales, average order value, and customer lifetime value for online stores.
Sequenzy tracks subscription revenue natively. See which emails convert trials, reduce churn, and increase MRR. Revenue attribution is built around recurring revenue metrics.
Pricing at Scale
Both platforms price based on contacts, but Klaviyo gets expensive quickly. At 10,000 contacts, you are paying $150/month or more. Sequenzy remains more affordable as you scale.
Pricing Comparison
| Contacts | Sequenzy | Klaviyo |
|---|---|---|
| 500 | $19/mo | $20/mo |
| 2,500 | $29/mo | $60/mo |
| 10,000 | $59/mo | $150/mo |
| 50,000 | $149/mo | $720/mo |
Pros and Cons
Sequenzy
Pros
- + Better for SaaS/subscriptions
- + More affordable at scale
- + Advanced AI features
- + Native billing integrations
- + MRR-based segmentation
Cons
- - Limited e-commerce features
- - No SMS marketing
- - Basic Shopify integration
Klaviyo
Pros
- + Best for e-commerce
- + Deep Shopify integration
- + SMS marketing included
- + Product recommendations
- + Strong predictive analytics
Cons
- - Expensive at scale
- - Not ideal for SaaS
- - Limited billing integrations
- - Overkill for non-e-commerce
Who Should Choose What
Choose Sequenzy if:
- You run a SaaS or subscription business
- You use Stripe, Polar, or Creem
- MRR and churn metrics matter to you
- You want AI-powered features
- Budget is a concern at scale
Choose Klaviyo if:
- You run a Shopify or e-commerce store
- Product recommendations are important
- You need SMS marketing
- You want deep e-commerce analytics
- Abandoned cart flows are a priority
The Bottom Line
The choice is straightforward: Klaviyo for e-commerce, Sequenzy for SaaS and subscriptions. Both are excellent at what they do best, but trying to use Klaviyo for SaaS or Sequenzy for physical products is forcing a square peg into a round hole.
Pick the platform built for your business model and you will see better results with less effort.
Looking for more comparisons?
Check out our full ranking of 15+ marketing email tools.
View Full Comparison