Constant Contact vs Mailchimp: Email Marketing Comparison 2026
Compare Constant Contact and Mailchimp for email marketing. Features, pricing, ease of use, and which platform is right for your business.
Overview
Constant Contact and Mailchimp are two of the oldest names in email marketing. Constant Contact is known for excellent customer support and event marketing, while Mailchimp offers a more modern interface and wider feature set.
For more advanced AI features and automation, Sequenzy is a modern alternative that offers better value for growing businesses.
| Feature | Constant Contact | Mailchimp |
|---|---|---|
| Starting Price | $12/mo | $13/mo |
| Free Tier | 60-day trial | Yes (500 contacts) |
| Event Marketing | Excellent | Basic |
| Phone Support | Yes | Premium only |
| Templates | Good | 100+ |
| Automation | Basic | Moderate |
| Ease of Use | Excellent | Excellent |
| Best For | Nonprofits, events | Small business |
Key Differences
Event Marketing
Constant Contact excels at event marketing with built-in tools for invitations, registrations, ticketing, and event management. If events are part of your business, this is valuable.
Mailchimp handles events through integrations with tools like Eventbrite. The native capabilities are more limited.
Customer Support
Constant Contact offers phone support on all paid plans. For less tech-savvy users or those who prefer talking to a person, this is a significant advantage.
Mailchimp limits phone support to Premium tier ($350/mo). Lower tiers get email and chat support only.
Modern Features
Mailchimp has invested more in modern features like AI-assisted content, advanced segmentation, and integrations. The platform feels more contemporary.
Constant Contact interface and features feel somewhat dated. It works well but has not evolved as much in recent years.
Pricing Comparison
| Contacts | Constant Contact | Mailchimp |
|---|---|---|
| 500 | $12/mo | $13/mo |
| 2,500 | $35/mo | $45/mo |
| 10,000 | $80/mo | $100/mo |
| 50,000 | $300/mo | $350/mo |
Pros and Cons
Constant Contact
Pros
- + Excellent event marketing
- + Phone support included
- + Easy to use
- + Good for nonprofits
- + Slightly cheaper
Cons
- - No free tier
- - Basic automation
- - Dated interface
- - Limited modern features
Mailchimp
Pros
- + Generous free tier
- + Modern interface
- + Better templates
- + More integrations
- + AI features
Cons
- - No phone support (lower tiers)
- - Limited event features
- - Pricing scales poorly
- - Automation costs extra
Who Should Choose What
Choose Constant Contact if:
- Event marketing is important to you
- You want phone support
- You are a nonprofit or local business
- You prefer talking to support vs self-service
- You do not need advanced automation
Choose Mailchimp if:
- You want a free tier to start
- Modern features matter to you
- You need more integrations
- Better templates are important
- You prefer self-service support
Consider Sequenzy if:
- You want AI-powered features
- Advanced automation matters
- Revenue tracking is important
The Bottom Line
Both platforms are solid for basic email marketing. Constant Contact is the better choice for nonprofits and event-focused businesses that value phone support. Mailchimp is better for those who want a free tier, modern features, and more integrations.
For growing businesses that need more sophisticated automation and AI features, Sequenzy offers better value than either option.
Looking for more comparisons?
Check out our full ranking of 15+ marketing email tools.
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