Sequenzy vs ActiveCampaign: Automation Showdown 2026
Compare Sequenzy and ActiveCampaign for marketing automation. Features, pricing, workflows, and which platform delivers better results.
Overview
Sequenzy and ActiveCampaign are both known for powerful automation capabilities. ActiveCampaign has been the go-to for sophisticated workflows, while Sequenzy brings AI-powered automation with native revenue tracking.
This comparison focuses on automation features, ease of use, and overall value.
| Feature | Sequenzy | ActiveCampaign |
|---|---|---|
| Starting Price | $19/mo | $29/mo |
| Free Tier | Yes | 14-day trial only |
| Automation Builder | Visual, AI-powered | Visual, powerful |
| AI Features | Advanced | Basic |
| Revenue Attribution | Native | Limited |
| CRM | No | Yes (included) |
| SMS Marketing | No | Yes |
| Ease of Use | Excellent | Moderate |
Key Differences
Automation Capabilities
ActiveCampaign has long been the leader in automation complexity. You can create incredibly detailed workflows with conditional logic, splits, goals, and integrations. It is powerful but can be overwhelming.
Sequenzy matches ActiveCampaign's core automation capabilities while adding AI-powered optimization. The AI suggests improvements, optimizes send times, and helps write better content. You get sophisticated automation with less manual configuration.
AI and Intelligence
Sequenzy is built around AI. Content suggestions, subject line optimization, send time prediction, and intelligent segmentation are core features, not add-ons.
ActiveCampaign has added some machine learning features like predictive sending, but AI is not central to the platform. Most optimization requires manual setup and testing.
Revenue Tracking
Sequenzy offers native integrations with payment providers like Stripe. You can see exactly which automations drive revenue, segment by MRR, and track customer lifetime value automatically.
ActiveCampaign has e-commerce integrations but lacks native billing provider support. Revenue tracking requires more manual setup and third-party tools.
Pricing Comparison
| Contacts | Sequenzy | ActiveCampaign (Plus) |
|---|---|---|
| 1,000 | $19/mo | $49/mo |
| 5,000 | $39/mo | $149/mo |
| 10,000 | $59/mo | $229/mo |
| 25,000 | $99/mo | $379/mo |
Pros and Cons
Sequenzy
Pros
- + More affordable at all tiers
- + AI-powered optimization
- + Native revenue attribution
- + Easier to learn
- + Free tier available
Cons
- - No built-in CRM
- - No SMS marketing
- - Fewer integrations
ActiveCampaign
Pros
- + Built-in CRM
- + SMS marketing included
- + 870+ integrations
- + Mature automation builder
- + Strong deliverability
Cons
- - Significantly more expensive
- - Steeper learning curve
- - Basic AI features
- - No free tier
Who Should Choose What
Choose Sequenzy if:
- You want AI-powered automation
- Revenue tracking is important
- Budget is a consideration
- You prefer simplicity over complexity
- You use Stripe or similar billing
Choose ActiveCampaign if:
- You need a built-in CRM
- SMS marketing is essential
- You require specific integrations
- You want maximum automation flexibility
- You have a dedicated marketing team
The Bottom Line
ActiveCampaign remains a powerful choice for teams that need CRM, SMS, and extensive integrations. However, for pure email marketing with advanced automation, Sequenzy delivers comparable or better results at a much lower price.
Sequenzy's AI features and native revenue attribution make it the smarter choice for most growing businesses in 2026.
Looking for more comparisons?
Check out our full ranking of 15+ marketing email tools.
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