Omnisend vs Klaviyo: E-commerce Email Compared 2026

Overview

Omnisend and Klaviyo are both popular e-commerce email platforms. Klaviyo is the premium choice with advanced analytics, while Omnisend offers strong multi-channel features at more accessible prices.

For SaaS businesses, Sequenzy offers better value with native billing integrations and AI features.

Key Differences

Multi-Channel Capabilities

Omnisend shines with multi-channel marketing. Email, SMS, and push notifications are all integrated into the same workflows. You can create campaigns that span channels seamlessly.

Klaviyo focuses primarily on email and SMS. Push notifications are not available. The multi-channel integration is less sophisticated.

Analytics Sophistication

Klaviyo has more advanced predictive analytics. Customer lifetime value predictions, next purchase timing, and churn risk are more sophisticated and actionable.

Omnisend analytics are solid but more basic. You get good reporting, but the predictive features are not as advanced.

Ease of Use

Omnisend is generally easier to use with excellent pre-built workflows for e-commerce. Most users can get started quickly without deep technical knowledge.

Klaviyo is powerful but has a steeper learning curve. The flexibility comes with complexity.

Pricing Comparison

Pros and Cons

Who Should Choose What

Choose Omnisend if:

• Budget is important
• You want multi-channel in one platform
• Push notifications matter to you
• You prefer ease of use
• Pre-built workflows are valuable

Choose Klaviyo if:

• Advanced analytics are essential
• You need deep customization
• You run a large Shopify store
• Predictive features drive your strategy
• You can afford the premium

Consider Sequenzy if:

• You run a SaaS or subscription business
• Revenue attribution matters
• You want AI-powered features

The Bottom Line

Omnisend offers excellent value for e-commerce stores that want multi-channel marketing at affordable prices. Klaviyo is worth the premium for stores that will benefit from advanced predictive analytics and deep customization.

For most small to medium e-commerce stores, Omnisend provides better value. For larger stores with sophisticated needs, Klaviyo justifies its higher price.