Moosend vs Mailchimp: Budget Email Marketing Compared 2026
Compare Moosend and Mailchimp for email marketing. Features, pricing, automation, and which platform offers better value for your money.
Overview
Moosend and Mailchimp are both popular email marketing platforms, but at very different price points. Moosend is one of the most affordable options with solid features, while Mailchimp is the more established brand with broader capabilities.
For AI features and revenue tracking, Sequenzy offers a modern alternative worth considering.
| Feature | Moosend | Mailchimp |
|---|---|---|
| Starting Price | $9/mo | $13/mo |
| Free Tier | 30-day trial | Yes (500 contacts) |
| Automation | Good | Moderate |
| Templates | Good | 100+ |
| Landing Pages | Yes | Yes |
| Integrations | Limited | Extensive |
| Ease of Use | Excellent | Excellent |
| Value for Money | Excellent | Good |
Key Differences
Pricing Value
Moosend is significantly cheaper at every tier. Starting at $9/month with automation included, it offers remarkable value. At 10,000 contacts, you pay around $64/month vs Mailchimp's $100+.
Mailchimp pricing has increased over the years and now feels expensive relative to features. The brand recognition comes at a premium.
Features for Price
Moosend includes automation, landing pages, and transactional emails in its base plan. You get more features at the lower price point.
Mailchimp requires higher tiers for advanced automation and limits features at lower plans. The value proposition is weaker.
Ecosystem and Integrations
Mailchimp has far more integrations and a larger ecosystem. Whatever tools you use, Mailchimp probably connects to them.
Moosend integrations are more limited. If you need specific integrations, check availability before committing.
Pricing Comparison
| Contacts | Moosend | Mailchimp (Essentials) |
|---|---|---|
| 500 | $9/mo | $13/mo |
| 2,500 | $24/mo | $45/mo |
| 10,000 | $64/mo | $100/mo |
| 50,000 | $208/mo | $350/mo |
Pros and Cons
Moosend
Pros
- + Much cheaper
- + Good automation included
- + Landing pages included
- + Clean interface
- + Transactional email included
Cons
- - No free tier
- - Fewer integrations
- - Smaller company
- - Limited template variety
Mailchimp
Pros
- + Free tier available
- + Extensive integrations
- + Great templates
- + Strong brand
- + Large community
Cons
- - More expensive
- - Automation costs extra
- - Features limited at lower tiers
- - Pricing not competitive
Who Should Choose What
Choose Moosend if:
- Budget is your primary concern
- You want automation at a low price
- You do not need extensive integrations
- You want good value for money
- A clean, simple interface appeals to you
Choose Mailchimp if:
- You need a free tier to start
- Integrations are essential
- You want extensive templates
- Brand recognition matters
- You prefer a larger community
Consider Sequenzy if:
- You want AI-powered features
- Revenue tracking matters
- You need advanced automation
The Bottom Line
Moosend offers exceptional value for budget-conscious marketers. You get solid automation and features at prices significantly below Mailchimp. The trade-off is fewer integrations and a smaller ecosystem.
Mailchimp makes sense if you need the free tier to start, require specific integrations, or value the larger community. But for pure value, Moosend is hard to beat.
Looking for more comparisons?
Check out our full ranking of 15+ marketing email tools.
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